Resetting the Standard

When this designer was brought onto the Consortium team, an MVP was already released of their SaaS product.

It was this designer’s job to review the MVP for improvements and to design an update for the second release, scheduled for the following year.

With this designer’s Software Engineering team and the board, this designer conducted regular design review meetings and feedback sessions to complete the design for the second release planned for January 2022.

After 3 months of “crunch time” to meet this deadline with the product owner and lead frontend engineer, this designer compiled the following master file of the initial MVP product and style guide, the updates this designer iterated on with the core engineering team, board, and cross collaborative teams, the release, and future plans.

The screenshots below highlight the key differences between the original MVP (left) and this designer’s update (right) released.

With these improvements iterated on and approved, this designer created and managed a design system for the company, including this digital product, which had not existed on a company wide level prior to their employment. An updated logo was also created and included for use. The company used it from 2022-2025.

In light of the product and logo update, the following motion graphic videos were made by this designer to highlight the key features and updates to the product, which were used by the Sales team in their nationwide campaigns for current and new users.

The company used these videos for National Cybersecurity Trade Shows and to continuously assist the Sales Team, a cross-functioning team of this designer’s Engineering team and Board members team. This designer also worked with IT, supporting not only her core team, but all teams within the company in regard to
brand standards, use of assets, quality assurance, technical issues and more.

This was an additional responsibility fulfilled here. Other responsibilities fulfilled were graphic designer, print designer and print point of contact for internal and external brand merchandising.

After leaving the company for this designer’s next opportunity in healthcare, this designer’s concepts for a rebrand - and her advocation for it - were used as the foundation for the comapny’s current brand.

This designer handed off all design work files and the entire design system library to the next designer, brought on as a junior level before this designer left.

This ensured a streamlined transition for this designer and this previous company.

This designer maintains good standing and references from this company to this day,
and looks back on this experience fondly.

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Healthcare, SaaS Product Process